Alex Escalera 
Copywriter 


Budweiser: Buddy System
(Brand Extension/Student Work)


Budweiser wanted to be the first alcohol brand to walk the talk on drinking responsibly. 
The Buddy System makes sure good nights end safely.







Projects:
❶ T-Mobile: Friday Night Lights ❷ Discover: Am I A Robot?
❸ Acura Retail ❹ Air Force: Operation ECHO
❺ T-Mobile: MLB ❻Discover: Personal Loans
❼ Acura: Origin Story ❽ Budweiser: Buddy System
❾ World Surf League ❶⓿ Social Projects