Alex Escalera 
Copywriter 

U.S. Air Force: Operation E.C.H.O.
(Experiential/Activation/Website)

The Air Force’s most secret weapon is an Airman’s mind. 
To test potential recruits’ cognitive strengths and show how they compare to real Airmen, 
we created an immersive, mobile, haptic-sensory virtual tour designed to challenge and develop key mental skills.






Art Director: Donnine Canamar
Sr Art Director: Alex Lang 
CD: Maria D’Amato / Travis Waid
GCD: Jeff Maki
Developer/ UX Designer: Active Theor=