Am I A Robot? 

There’s nothing that says you’re not a robot quite like a Captcha test.
So we put Jennifer Coolidge to the test to remind us that Discover has real humans you can talk to for help.

Role: Copywriter

ECD: Kirsten Rutherford & Martin Insua 
CD: Mo Osunbor
Sr CW: Andrew Boyer 
Sr AD: Will Stearns
AD: Ray Zhang

Discover Personal Loans
Loans are often seen in a negative light. So we decided to show borrowers the “bright side” by shining the light on a
promising and possible future

Role: Copywriter

ECD: Kirsten Rutherford 
ACD: Kristi Lira & Gwendolyne Echenagugcia
Art Director: Sarah Ko

:23 retail spots under Acura's Less Talk. More Drive.

Role: Copywriter

Art Director: Alex Chapmann
CD: Ty Hayward

U.S. Air Force Operation E.C.H.O.
The Air Force’s most secret weapon is an Airman’s mind. 
To test potential recruits cognitive strengths and how they stack up against an actual Airman, we created an immersive, haptic-sensory,
in-person. mobile, virtual tour that tests and devlops people’s cognitive abilities.

Role: Copywriter

Art Director: Donnine Canamar
Sr Art Director: Alex Lang 
CD: Maria D’Amato / Travis Waid
GCD: Jeff Maki
Developer/ UX Designer: Active Theory

Discover Your Cognitive Strengths 

Take the challenge and see how you stack up against an Airman in our online version

Online  Version Accolades 
Cannes Silver Lion: Digital Craft: Overall Aesthetic Design
Webby: Winner, Best Use of Video or Moving Image 
CSS Design Awards Site of the Year

Origin Story
The story of the MDX is one of heritage. Acura can’t celebrate the premium performance brand they are today without looking back at the passion and ingenuity that has gone into every chassis, engine, and innovation they've crafted.

Role: Copywriter 

AD: Alex Chapman
ACD: Alex Haase
CD: Ty Hayward
CD: Mike Czako
Editor: Emile Doucette
Editor: Tim Jieh