U.S. Air Force Operation E.C.H.O.
The Air Force’s most secret weapon is an Airman’s mind. 
To test potential recruits cognitive strengths and how they stack up against an actual Airman, we created an immersive, haptic-sensory,
in-person. mobile, virtual tour that tests and devlops people’s cognitive abilities.

Role: Copywriter

Art Director: Donnine Canamar
Sr Art Director: Alex Lang 
CD: Maria D’Amato / Travis Waid
GCD: Jeff Maki
Developer/ UX Designer: Active Theory

Discover Your Cognitive Strengths 

Take the challenge and see how you stack up against an Airman in our online version 

Online  Version Accolades 
Cannes Silver Lion: Digital Craft: Overall Aesthetic Design
Webby: Winner, Best Use of Video or Moving Image 
CSS Design Awards Site of the Year