BUDWEISER
We wanted Budweiser to be the first alcohol brand to take action in getting people to actually drink responsibly. The Buddy System is Budweiser's way to help people get home safely after a night of drinking.
Role: Copywriter
Art Director: Duncan Spear & Brad Regruto
Silver - 2019 One Show Young Ones
We wanted Budweiser to be the first alcohol brand to take action in getting people to actually drink responsibly. The Buddy System is Budweiser's way to help people get home safely after a night of drinking.
Role: Copywriter
Art Director: Duncan Spear & Brad Regruto
Silver - 2019 One Show Young Ones
OOH
Ads will be placed in bars to get the word out about the partnership.
